ABOUT US
From a very young age, Michelle sold BMX bikes as part of the family business. Brad’s passion for automobiles, motorcycles, and anything on wheels ignited at only two years old while perched on his uncle’s stock race car. It’s remarkable how our journey has come full circle.
Welcome to our current venture, Generation E-Bikes.
One test ride was all it took to reignite our passion for the outdoors and restore our motivation to get active again. The experience inspired us to share this thrill with others, leading us to form meaningful partnerships with several leading e-bike manufacturers and accessory distributors.
It was during one of these rides that Michelle’s attempts to get Brad’s attention using her traditional bike bell fell short. This moment prompted us to integrate SENA Smart Helmets with MESH intercom technology, enabling seamless Bluetooth communication. This allows us to stay connected, take calls, and safely navigate Colorado’s trails.
From the outset, we have remained deeply committed to our community. We actively participate in local networking groups, bike expos, fundraising events, and town hall meetings to stay informed on evolving e-bike regulations.
We have built a strong following through our Generation E-Bikes YouTube channel, active social media presence, and comprehensive e-commerce website. Our informative videos feature detailed unboxings, honest product reviews, and engaging demonstrations of a wide range of e-bike models — including dual-motor, foldable, cargo, long-range, off-road, as well as throttle and pedal-assist trikes.
As a mobile retailer, we deliver hands-on education through private and group test rides across Colorado, helping every customer find their perfect e-bike.
Increased health awareness presents a significant opportunity to promote year-round participation in outdoor activities. We continue to focus our advertising efforts, raising awareness of the mental and physical health benefits of outdoor recreation in the ever growing electric bike industry.
Thank you to the exceptional support of family, friends and our community, we've achieved our goals and are well-positioned for continued growth of the Generation E-Bike Motion.