ABOUT US
From a very young age, Michelle worked alongside her family at the local flea market, selling BMX bicycles as part of the family business. Brad’s passion for automobiles, motorcycles, and velocity ignited at only two years old while perched on his uncle’s stock race car. That early experience led him to master the art of building, modifying, and racing virtually anything on wheels. It’s remarkable how the journey has come full circle.
Welcome to our current venture, Generation E-Bikes.
One test ride was all it took to reignite the pure joy of being on a bike and the feeling of wind in our hair. Motivating us to share in the thrill of the outdoors and the rush of getting active again. We were able to form meaningful affiliations and partnerships with several leading e-bike manufacturers. It was only after Michelle tried and failed to get Brad's attention with her bike bell that they decided to integrate SENA Smart helmets complete with an intercom system.
Right from the start, we've committed to staying connected with our community. Participating in local Networking Groups, Bike Expos, Fundraising Events, and Town Hall Meetings to remain informed on evolving e-bike regulations. We have built a strong following through the development of our Generation E-Bikes YouTube Channel and Social Media presence, E-Commerce Website, and producing informative videos that include detailed Unboxings, honest Product Reviews, and promotional demonstrations. Showcasing a variety of E-Bike models, including dual motor, foldable, cargo, long-range, off-road, and even throttle, and pedal-assist Trikes. Operating as a mobile retailer, we provide hands on education through private and group test rides throughout Colorado to find the perfect fit.
Increased health awareness presents a significant opportunity to promote year-round participation in outdoor activities. We continue to focus our advertising efforts, raising awareness of the mental and physical health benefits of outdoor recreation in the ever growing electric bike industry.
Thank you to the exceptional support of family, friends and our community, we've achieved our goals and are well-positioned for continued growth of the Generation E-Bike Motion.